Features of Digital Printing

By Jake Harpin on September 12th, 2007

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The education process on digital printing can be complicated. Printers often do not know how to get started and marketers don’t always know from where to get the most unwavering information. In order to fulfill this need “Digital Printing” has been released by the industry measure: Renovating marketing for small, mid sized and large businesses, a digital printer primer. A report is made by Industry Measure Senior Anylist Heidi Tolliver Nigro and she is well known for her impartial point of view. This report contains four points.

1. The exact meaning of digital printing, its benefits and drawback from a marketing perspective.
2. 2. Each and every information of the applications including short- run printing, customized marketing collateral, one-off patronized follow- ups, versioning, 1:1 printing/ variable data printing, transactional and personal URLs.
3. 3.Four “critical success factors” that enable marketers, to get as much as advantage as they can.
4. 4.Final conclusions and additional resources.

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